Abe is a Digital Media professional with over 16 years’ experience in online advertising, digital media, and the dot-com space. He started his early digital career at LINKdotNET, working on its vast online portfolio of products including MSN Arabia, Masrawy, Yallakora among others. He later joined MindShare Interaction MENA as Interactive Creative Director, Today Abe is the Head of Digital at MBC group, the first & largest commercial FTA broadcaster in the Arab world. Over the past 8 years, he has been leading for the group’s overall digital strategy and overseeing a variety of online products and services most notably MBC.net the leading online entertainment portal in the middle east; and SHAHID the no. 1 Arabic premium VOD service in the world.