Amr has launched and is currently leading the digital department at UM Cairo. In his current role, he oversees and guides the digital operations to ensure seamless integration of digital efforts with all media activities. He is responsible for providing clients with the best recommendations when it comes to strategy, performance, media, social, and integration. He has worked with some of the biggest clients in the market such as Orange & Coca Cola, and across most verticals from real estate to banking etc. He also teaches advanced digital advertising and maintains a digital blog (www.atf.digital).