Marcus Siddons is Managing Director for the Middle East and North Africa (MENA). In his role, Marcus is responsible for managing operations across the region, overseeing account management, trading, publisher relations and partnerships.
Marcus joined Xaxis at the beginning of 2014, from Sony Pictures Entertainment where he served as head of digital media for Sony Pictures Television Arabia. In this role, he lead strategy for the studio’s in-market Web / mobile only productions as well oversaw the digital platforms for Sony television properties airing in the MENA market. His responsibilities included a focus on video monetization and second screen integration. Previously, Siddons was Head of Digital, Middle East & North Africa for global media agency MindShare.
He holds a BA from Oxford Brookes University in Marketing Management and was a member of the IAB UK’s Mobile Council and founding member of the IAB UK’s Social Media Taskforce.