Sara is the Head of Starcom Egypt. Ranked one of the largest brand communications groups in the world, Starcom encompasses an integrated network of human experience strategists, investment specialists, content creators and digital experts, and is responsible for bringing brand experiences to life. Throughout her career Sara has managed a wide spectrum of global brands including Coca-Cola, Glaxosmithkline, Cadbury, Samsung, Nestle, GlaxoSmithKline, Mango and Emirates.
Starting as a junior media executive with the group 11 years ago, today Sara has implemented the company’s organizational structure setting up a full team, built to service some of Egypt’s leading advertisers.
After graduating from Queen’s University in Canada with a Bachelor Degree in Economics, Sara found her passion in the field of creating brands. She’s best known for combining business intelligence with creativity to come up with communication strategies that memorably impact consumers’ brand experiences. Sara has been recognized by the industry with an accolade of prestigious creative excellence awards at the Dubai Lynx, Mena Cristals, and Effies.