• 09:00 - 09:55 Registration and Morning Break

  • 09:55 - 10:00 Opening Speech

    Najla Semaan Mazboudi
    Managing Director of Spoton Media Services and Events
    Founder of the Digital Media Forum and MENA Digital Awards

  • 10:00 - 10:25 Social & Digital Trends for 2017 and beyond

    James Whatley
    Planning Partner – Innovation
    Ogilvy & Mather

  • 10:30 - 10:45 Fireside chat “The Future of TV”

    Mazen Hayek
    Official Spokesman-Porte parole
    Group Director of Commercial, PR & CSR
    MBC Group’s

    Maha Nagy
    Director of Communications

  • 10:50 - 11:15 Panel Discussion: UNLOCKING THE VALUE OF AUDIENCE DATA Brought to you by: Digital Media Services (DMS)

    Panelists’s name:

    Sara Farouk
    Digital Media Director
    Tarek Nour Communications

    Youmna Borghol
    Head of Data Science
    Choueiri Group

    Ahmed Emad
    Regional Manager; Media, Consumer Engagement & Agency Relations
    Mondelēz International

    Shaimaa Ismail
    MD -The Glocal Digital | Consultant

  • 11:15 - 11:35 Coffee Break

  • 11:15 - 11:35 Successful In-Feed Video Advertising

    With Video consumption on a steep rise across MENA, advertisers have been faced with new challenges across the value chain. From creative production to distribution models, the keynote will provide a case study format of best practices and analytics across Facebook’s family of apps.

    Jochen Bischoff
    Client Solutions Manager
    Facebook MENA

  • 12:05 - 12:20 The role of digital in the attention economy

    Moustafa Ismail
    Regional Solutions Director
    Digital Media Services

  • 12:25 - 12:40 Data in a Digital World

    Hussein Dajani
    Chief Operation Officer
    Hug Digital

  • 12:45 - 13:05 Panel Discussion: Ramadan Campaigns 2016 Insights (Panel Discussion between advertisers in Egypt)

    Big budget TV commercials are not the only path to consumer hearts and minds, there is a lot for brands to think about when mobile, digital and social media marketing are infused into the mix. The panelists will discuss what’s new and different in each approach, what are the latest technologies being used and what’s next. They will also share their insights on this year’s campaigns.

    Panelists’s name:
    Abe Naga
    Head of Digital

    Marian Makary
    Head of Communications
    Orange Egypt

    Amr Zifzaf
    Head of Digital
    UM Egypt

  • 13:05 - 14:05 Lunch Break

  • 14:10 - 14:30 The Achilles Hippo: why do we need ‘agile’ anyway?

    This session will provide an honest discussion of the need for agility in marketing, and why big (slow) businesses should be using digital to instigate a jump in their mentality and behaviours.

    Amy Kean
    Regional Director
    Mindshare APAC – Singapore

  • 14:35 - 14:50 Twitter Amplify: How Publishers can leverage Twitter to build their brand, grow their presence, distribute and monetize their content

    Kinda Ibrahim
    Director of Media Partnerships
    MENA at Twitter

  • 14:55 - 15:10 Man, meet your new colleague machine’ – Artificial Intelligence in the Programmatic Era

    Machines aren’t taking over but humans and machines need to work hand-in-hand to create effective campaigns. The value of AI lies in the speed at which machines can unravel vast amounts of complex data. But humans, with their emotional capacity and understanding of how to build relationships between brands and consumers, feed those decisions.

    Marcus Siddons
    Managing Director
    Xaxis MENA

  • 15:15 - 15:30 Fireside Chat: How Digital and Technology can contribute to business in an Economic Downturn

    Sara Metwally
    Head of Starcom
    Starcom MediaVest Group

    Mohamed Gouda
    Deputy GM & Digital & Communication Professional
    Media Line Co.- Al Nahar TV Network

  • 15:35 - 15:50 @VisitDubai Case Study

    Social media has evolved incredibly fast in the last decade. Moving from a here-i-am-doing text messages to a here-is-my-experience storytelling. Over the years, User Generated Content has taken the media by storm, and people have embraced visual storytelling as part of their daily lives – and Dubai is one of those top places in UGC. However, new ways of storytelling are yet to come, are you ready?

    Víctor Madueño Calderón
    Account Director
    1000 Heads

  • 15:55 - 16:10 Community-Sourcing to Further Storytelling

    Digital media incorporates business, technology and artistic expression, which continue to innovate the spirit of entrepreneurship. In this context, storytelling reigns. Yet, the future of programming is not about a few smart people in a room thinking about the next big idea, its about extending to the local community of content creators globally the opportunity to communicate their creativity. Listen. They are the authentic ones, they are the audience…let them create.

    Joe Di Maio

  • 16:15 - 16:30 Trending Mobile-First Creative Executions: Learn about the hottest mobile-first creative executions, with case studies from MENA

    What is is:

    • Demonstrating the latest advertising executions designed primarily for mobile, including vertical videos, fully native ads, and 360 videos.
      What they’ll learn:
    • Maximising the impact of your mobile advertising campaigns by adopting mobile-first creatives
      Key Take-aways:
    • The power of mobile-first creative executions, backed by case studies.

    Youssef Assaad
    Country Manager
    Egypt, NABD

  • Networking Session

What’s new?

Applications are now open for Startups around the globe to exhibit in Cairo, Egypt.
Chosen Startups will have a chance to promote and launch their product at the Digital Media Forum Cairo.