Najla Semaan Mazboudi Managing Director of Spoton Media Services and Events Founder of the Digital Media Forum and MENA Digital Awards
10:00 - 10:25 Social & Digital Trends for 2017 and beyond
James Whatley Planning Partner – Innovation Ogilvy & Mather
10:30 - 10:45 Fireside chat “The Future of TV”
Official Spokesman-Porte parole
Group Director of Commercial, PR & CSR MBC Group’s
Moderator: Maha Nagy
Director of Communications DigiSay
10:50 - 11:15 Panel Discussion: UNLOCKING THE VALUE OF AUDIENCE DATA Brought to you by: Digital Media Services (DMS)
Sara Farouk Digital Media Director Tarek Nour Communications
Youmna Borghol Head of Data Science Choueiri Group
Ahmed Emad Regional Manager; Media, Consumer Engagement & Agency Relations Mondelēz International
Moderator: Shaimaa Ismail MD -The Glocal Digital | Consultant Ingredients
11:15 - 11:35 Coffee Break
11:15 - 11:35 Successful In-Feed Video Advertising
With Video consumption on a steep rise across MENA, advertisers have been faced with new challenges across the value chain. From creative production to distribution models, the keynote will provide a case study format of best practices and analytics across Facebook’s family of apps.
Jochen Bischoff Client Solutions Manager Facebook MENA
12:05 - 12:20 The role of digital in the attention economy
Moustafa Ismail Regional Solutions Director Digital Media Services
12:25 - 12:40 Data in a Digital World
Hussein Dajani Chief Operation Officer Hug Digital
12:45 - 13:05 Panel Discussion: Ramadan Campaigns 2016 Insights (Panel Discussion between advertisers in Egypt)
Big budget TV commercials are not the only path to consumer hearts and minds, there is a lot for brands to think about when mobile, digital and social media marketing are infused into the mix. The panelists will discuss what’s new and different in each approach, what are the latest technologies being used and what’s next. They will also share their insights on this year’s campaigns.
Panelists’s name: Abe Naga Head of Digital MBC
Marian Makary Head of Communications Orange Egypt
Moderator: Amr Zifzaf Head of Digital UM Egypt
13:05 - 14:05 Lunch Break
14:10 - 14:30 The Achilles Hippo: why do we need ‘agile’ anyway?
This session will provide an honest discussion of the need for agility in marketing, and why big (slow) businesses should be using digital to instigate a jump in their mentality and behaviours.
Amy Kean Regional Director Mindshare APAC – Singapore
14:35 - 14:50 Twitter Amplify: How Publishers can leverage Twitter to build their brand, grow their presence, distribute and monetize their content
Kinda Ibrahim Director of Media Partnerships MENA at Twitter
14:55 - 15:10 Man, meet your new colleague machine’ – Artificial Intelligence in the Programmatic Era
Machines aren’t taking over but humans and machines need to work hand-in-hand to create effective campaigns. The value of AI lies in the speed at which machines can unravel vast amounts of complex data. But humans, with their emotional capacity and understanding of how to build relationships between brands and consumers, feed those decisions.
Marcus Siddons Managing Director Xaxis MENA
15:15 - 15:30 Fireside Chat: How Digital and Technology can contribute to business in an Economic Downturn
Sara Metwally Head of Starcom Starcom MediaVest Group
Moderator: Mohamed Gouda Deputy GM & Digital & Communication Professional Media Line Co.- Al Nahar TV Network
15:35 - 15:50 @VisitDubai Case Study
Social media has evolved incredibly fast in the last decade. Moving from a here-i-am-doing text messages to a here-is-my-experience storytelling. Over the years, User Generated Content has taken the media by storm, and people have embraced visual storytelling as part of their daily lives – and Dubai is one of those top places in UGC. However, new ways of storytelling are yet to come, are you ready?
Víctor Madueño Calderón Account Director 1000 Heads
15:55 - 16:10 Community-Sourcing to Further Storytelling
Digital media incorporates business, technology and artistic expression, which continue to innovate the spirit of entrepreneurship. In this context, storytelling reigns. Yet, the future of programming is not about a few smart people in a room thinking about the next big idea, its about extending to the local community of content creators globally the opportunity to communicate their creativity. Listen. They are the authentic ones, they are the audience…let them create.
Joe Di Maio CEO ALTV
16:15 - 16:30 Trending Mobile-First Creative Executions: Learn about the hottest mobile-first creative executions, with case studies from MENA
What is is:
Demonstrating the latest advertising executions designed primarily for mobile, including vertical videos, fully native ads, and 360 videos.
What they’ll learn:
Maximising the impact of your mobile advertising campaigns by adopting mobile-first creatives
The power of mobile-first creative executions, backed by case studies.
Youssef Assaad Country Manager Egypt, NABD
PAST SPONSORS & PARTNERS
Applications are now open for Startups around the globe to exhibit in Cairo, Egypt.
Chosen Startups will have a chance to promote and launch their product at the Digital Media Forum Cairo.