Consumers in MENA today are embracing technology more than ever, on average for each person there are two connected things. This massive growth in connection was mostly driven by mobile devices. The mobile market in MENA grew exponentially over the past few years and the usage is also on the rise. Internet penetration in GCC reaching almost all population due to the established infrastructure. We started witnessing that 2016 set to be battleground in MENA for video platforms. Internet users are showing interest in subscribing to online video platforms. Also, most of the users are willing to pay for a video content. This creates the need for businesses to keep close tabs on consumption habits and trends, hence Ipsos initiated the tech tracker and OTT syndicated yearly studies.