Before moving to Dubai, Brayden accomplished extensive work for local companies and MNCs in the Americas and Europe. Main duties in markets such as NYC, Mexico, Peru, and Boston included business planning, account growth development, and improvement of digital practices at the agency and client’s end. Throughout his career and to date he continues to be focused on tying technology, data, and media to deliver strong innovative client solutions. This has mainly been achieved by working closely with multiple departments and business units at his client’s businesses and specialty practices at the agency. By keeping a close ear on upcoming or new products and services from different established companies and start-ups, he’s been able to recommend creative ideas for our partners’ business challenges. Companies such as Etihad, du, Adidas, American Express, Domino’s Pizza, Etihad, Hewlett Packard, Honda, Mondelez, Walmart, SAP, and Samsung have provided him with substantial experience on important different business verticals in the marketing and advertising arena. Brayden is a firm believer on the “Always Be Connecting Dots (ABCD)” modus operandi which uncovers new ways to approach business problems and helps us capitalize on the obvious, be ready to address exciting challenges, and drive change. He’s currently working at a Publicis Media level focusing on digital leadership, innovation, and business transformation across the entire business in the MENA region.